What we strive for:

Creativity, Innovation and Growth
We constantly seek self-improvement, pursue ambitious goals with enthusiasm, and continuously challenge ourselves to do better.

What we value most:

Self-empowerment, Workplace and Essentiality
We observe rules, keep our promises and pierce to the heart of matters by actively investigating the facts.

What we encourage:

Dialogue, Collaboration and Sharing of Knowledge
We build mutual trust through dialogue and collaboration, and seek to pass on our spirit and skills to the next generation. We will be guided by these principles, and act fairly and equitably throughout the world.