Brandmark and Logotype

The triangle in the logo represents a blast furnace and the people who create steel. It reflects the fact that steel, indispensable for civilization, brightens the world. The center point can be viewed as a peak, which represents the best steelmaker. It can be also viewed as the destination of a road, which represents the unlimited future of steel as a material. The blue color represents leading technology and reliability.

A common brandmark for Nippon Steel and the Nippon Steel Group was adopted in order to unify the branding as a group.
The brandmark is a combination of the corporate mark and the new English corporate name, Nippon Steel. As was the original font used in English, the typeface is roundish, representing a strong but yet flexible image of steel.