Corporate Philosophy

NIPPON STEEL CORPORATION GROUP Corporate Philosophy

Our Values

Nippon Steel Corporation Group will pursue world-leading technologies and manufacturing capabilities, and contribute to society by providing excellent products and services.

Management Principles

  1. 1We continue to emphasize the importance of integrity and reliability in our actions.
  2. 2We provide products and services that benefit society, and grow in partnership with our customers.
  3. 3We pursue world-leading technologies and manufacturing capabilities.
  4. 4We continually anticipate and address future changes, innovate from within, and pursue unending progress.
  5. 5We develop and bring out the best in our people to make our Group rich with energy and enthusiasm.

Employee Action Guidelines

NIPPON STEEL CORPORATION GROUP Employee Action Guidelines

What we strive for:

Creativity, Innovation and Growth
We constantly seek self-improvement, pursue ambitious goals with enthusiasm, and continuously challenge ourselves to do better.

What we value most:

Self-empowerment, Workplace and Essentiality
We observe rules, keep our promises and pierce to the heart of matters by actively investigating the facts.

What we encourage:

Dialogue, Collaboration and Sharing of Knowledge
We build mutual trust through dialogue and collaboration, and seek to pass on our spirit and skills to the next generation.

We will be guided by these principles, and act fairly and equitably throughout the world.

NIPPON STEEL CORPORATION GROUP Code of Conduct

Nippon Steel Corporation Group aspires to fulfill its social responsibility by implementing the following nine principles set in this Code of Conduct, which is based on the "Charter of Corporate Behavior" and "Implementation Guidance on Charter of Corporate Behavior" of Nippon Keidanren (Japan Business Federation).

  1. 1Act with a strong sense of ethical values and in compliance with laws and regulations.
  2. 2Develop and provide socially beneficial, good-quality and safe products and services, thereby earning the satisfaction and trust of our customers.
  3. 3Engage in fair and free competition and proper business practices, and maintain a sound and proper relationship with political bodies and government agencies.
  4. 4Actively engage with the public, disclosing corporate information in a fair and proactive manner, while carefully protecting and managing personal data and other types of information.
  5. 5Create a healthy, safe and comfortable work environment, and respect the character and diversity of our employees.
  6. 6Actively contribute, as a member of society, to global environmental preservation and to local communities and society.
  7. 7Reject any relations with antisocial forces and organizations, and take a firm stance against all improper demands.
  8. 8Comply with laws and regulations of relevant countries and regions, and respect international norms, cultures and customs in conducting our business operations.
  9. 9Abide by this Code of Conduct and set up an effective mechanism to implement it. If a violation of this Code occurs, act promptly to determine the cause and prevent similar violations in the future, and make appropriate public disclosure.

Corporate Logo and Brand Mark

NIPPON STEEL

Corporate Logo

The triangle in the logo represents a blast furnace and the people who create steel. It
reflects the fact that steel, indispensable for civilization, brightens the world. The center
point can be viewed as a peak, which represents the best steelmaker. It can be also
viewed as the destination of a road, which represents the unlimited future of steel as a
material. The blue color represents leading technology and reliability.

Brand Mark

The brand mark is a combination of the corporate mark and the English logo. The
font used in English is a roundish typeface, representing a strong but yet flexible
image of steel.
We unify the use of the brand mark across the group to further strengthen our collective capabilities.