Garbage Pickup in Kawasaki, the forth joint activity with NPO ‘green bird’
Saturday, January 25, 2020
Jan. 27, 2020
Nippon Steel Corporation
Nippon Steel Corporation (“Nippon Steel”) jointly conducted the fourth
garbage pickup initiative with a certified non-profit organization (NPO) green bird (“green
bird”), which Nippon Steel supports, from 10 am on Saturday, January 25, 2020 around the east area
of Kawasaki Station.
This is the fourth such event since Nippon Steel started supporting green bird. About 60 people
participated in the event to clean up the east area of Kawasaki Station including the shopping arcade,
raising people’s awareness for the clean city.
Previous Garbage Pickups with green bird
Harajuku Omotesando, Saturday, May 11, 2019
Shibuya, Saturday, September 7, 2019
Nishiki, Naka-ku, Nagoya (Sakae Plaza), Wednesday, December 4, 2019
Details of the fourth Garbage Pickup
Participants:
Fukuda, Representative, Certified NPO green bird,
Tamura, Leader, Kawasaki Station Team of green bird, and staff of the team,
Yasuhara, General Manager, Head of Div, Tin Mill Products Div., and other staff of the division,
around 60 people in total wearing the original bibs created jointly by Nippon Steel and green bird
Commenting Keisuke Fukuda, Representative of green bird, said:
“The green bird's garbage pickup has involved various people, from children to adults, and been an
opportunity to connect each other. We are happy to be able to make everyone at Nippon Steel aware of garbage
problems in towns and everyone at green bird aware of the recyclability of steel through this activity. In
addition to picking up garbage, we also want to strive together to achieve Zero Waste, not generating
garbage.”
Commenting Masaru Yasuhara, General Manager, Head of Div, Tin Mill Products Div.,
said:
“The warm hearts for the environment of the participants of the green bird's activities support the
high recycling rates of steel cans. I am very glad if we can let everyone know steel and steel cans are
environmentally friendly that can be recycled into various kinds of steel products, again and again. Nippon
Steel continues to expand its environmentally friendly activities.”
The recycling rate of steel cans in Japan is 92.0% in fiscal 2018, according to the Japan Steel Can
Recycling Association, and has exceeded 90% for these eight years. We believe such a high recycling rate
comes from everyone’s awareness on environmental issues such as no litter with finite resources.
Green bird is spreading the idea around the world and Nippon Steel would like to share the idea with the
people joining the green bird activities making them realize steel is used everywhere and familiar material.
At the same time, Nippon Steel hopes more people become aware of the sustainable and attractive steel as
packaging. Looking at the life cycle, from production to use and after its end of life, steel is more
environmentally friendly than other materials. We continue the joint initiatives to promote the
sustainability of steel.
Steel is a material recycled into any steel products, again and again.
Nippon Steel provides various kinds of steel products for various use such as automobiles, ships,
construction, home appliances and packaging. Even after the end of the use of such products, the life of
steel does not end. All the steel products are collected as steel scrap, separated from other materials with
magnets automatically and recycled to new steel products again and again. Steel achieves infinite closed
loop recycling unlike other materials that are landfilled, incinerated or recycled into downgrade materials.
Steel is the champion of environmentally friendly materials.
To build a sustainable society, life cycle thinking is important. In each of manufacturing, use and
recycling phase and also in life cycle total, steel is most environmentally friendly compared to other
materials in most cases. Nippon Steel contributes to build a sustainable society through the supply of steel
with low environmental impact at the highest level in the world.
The Nippon Steel Group is pursuing the world’s highest technology and manufacturing capabilities in
steel. Providing products and services, we contribute to development of the society to achieve the
Sustainable Development Goals (SDGs) adopted by the United Nations.
About Certified NPO green bird
Representative: Keisuke Fukuda
Established: 2002 (acquisition of Certified NPO approval: December 2018)
Main activities: Inspiring awareness on environment through the garbage picking up program ‘Littering
is not cool !’ mainly by young people including children at 74 locations in Japan and 15 locations
overseas
For more information about green bird please visit:
http://www.greenbird.jp/
