©Snow Peak Co., Ltd.
Snow Peak’s titanium water bottle “Aurora Bottle 800” is available in five different colors. One of its distinguishing features is the beautiful coloration achieved by TranTixxii.
Home ＞ User’s voice ＞ Snow Peak, Inc. Makio Yoshino
Snow Peak, Inc.
Executive Officer and General Manager of the Future Development DepartmentMakio Yoshino
“Enjoy in style”
A state-of-the-art material that styles up outdoor leisure activities
Snow Peak, Inc.
Executive Officer and General Manager of the Future Development Department Makio Yoshino
Titanium is being used ever more commonly for outdoor leisure activities we enjoy to enhance the quality of our lives. The following interview focuses on the background of the development of a water bottle featuring Nippon Steel’s titanium.
“Water Bottle” A technology that styles up “natural recreation”
Snow Peak’s titanium water bottle “Aurora Bottle 800” is available in five different colors. One of its distinguishing features is the beautiful coloration achieved by TranTixxii.
We design items that we personally would like to get
©Snow Peak Co., Ltd.
“In the modern society, our lives are becoming ever more convenient thanks to the advancement of civilization. As a downside, however, we are losing our humanness due to excessive stress, etc. Snow Peak believes that exposing yourself to nature by camping is the most effective way of recovering your humanness.
Moreover, even urban residents can recover their humanness by incorporating nature around them in their everyday lives. This is what we call ‘natural recreation.’ Our mission is to propose and realize opportunities for people to connect with nature and other people, by nurturing their abilities to live in nature, encouraging them to communicate with their families and friends, etc. Therefore, we focus on product planning and development capabilities and relation activities for connecting with users.”
The origin of their product development can be traced back to their unique mountain climbing gear, which was developed using artisanship of Tsubame-sanjo, Niigata Prefecture, for their founder’s personal use. Since then, as a manufacturer, they have been committed to designing items they personally would like to get. For example, they paid attention, before other companies, to the titanium properties of being light, durable and free of metal smell as well as its excellent temperature and low-temperature preservation performance and high corrosion resistance, which led them to develop their titanium mug. The lean and simple form and the comfortable-to-grip handle for easy storage that they had designed was embodied by the metal processing artisanship of Tsubame-sanjo. For the titanium material, they selected Nippon Steel’s TranTixxii. On a morning on a camping ground, boil water and sip coffee from a mug surrounded by the brisk air. Their titanium mug has become indispensable company for such a blissful time. Loved by campers around the world, this mug has become their flagship product.
*Glamping: A coined word that combines “glamorous” and “camping, glamping is a camping style accommodation that does not require setting up tents or preparing meals.
A titanium water bottle created by the circulating manufacturing bond
“The HQ of Snow Peak is located beside our vast camping ground that stretches approximately 15 square meters of hilly area surrounded by mountains in Sanjo City, Niigata Prefecture. In this very open environment, our product development personnel repeat discussions drawing on their own experience on the ground, elaborate on designs, make design hypotheses and verify them repeatedly by taking the actual components and mockups to the camping ground exposed to rain, wind and natural sunlight. Then, they create prototypes with artisans, including those from Tsubame-sanjo and qualify the specifications while considering various aspects such as selecting suitable materials and manufacturing methods to ensure the product quality. Only prototypes that pass this strict verification process are commoditized.
Products may be scratched or broken through use. We provide lifetime product warranties so that the users will use our products with love for a long time, repeatedly repairing them as needed, rather than throwing them away after one time use. Our product developers participate in camping events across Japan, connecting with our users by surrounding a bonfire with them and asking for their feedback on our products to incorporate their voices in the development of our upcoming products. This circulating manufacturing bond allowed us to create our titanium water bottle.” (Yoshino, General Manager). People carry their own water bottles in offices and cities, not just for outdoor activities such as mountain climbing, camping and sports. This beautifully shining titanium water bottle is a perfect item to carry around anywhere. TranTixxii will continue supporting the stylish natural recreational activities, satisfying our souls in our everyday lives.
Manufacturing process of the titanium water bottle
